I had the opportunity to work with the Richmond Symphony during their 60th Anniversary season (2017/18). During my tenure on their Marketing and Design team, I was involved in creating various marketing collateral as well as several large branding projects including creating the theme for the 2018/19 Season and creating the artwork for the 2018 Summer Recital Series. I was also regularly tasked with creating print and digital advertising campaigns for Symphony concerts, writing press releases, and supporting the education department in their promotional efforts.
E-blast Promotional Ad
My primary day-to-day responsibility was managing and curating content for the Symphony’s social media accounts, mainly Instagram and Facebook. During my time at the Symphony, I worked to grow Facebook and Instagram followers mainly organically, with small sponsored posts to support ticket sale efforts.