Proposal: NadaMoo, a prominent dairy-free ice cream brand, excels at standing out in the allergy-friendly food space by using exciting graphics, bold colors, and having a fun brand feel to entice buyers. Many other brands in this space stick with a lackluster, old-school “granola” feel. Currently, there is a huge market for single-serve, allergy-friendly desserts. With allergies constantly on the rise, NadaMoo should capitalize on this market and create offerings that not only fill this void, but also can be combined with their ice cream.